Alphabets of Humanity
Alphabets of Humanity has been developed to restore a sense of immediacy and origins within the stories told by immigrants and refugees. The aim is to generate awareness of what is lost when people are unable to express their opinions and needs due to language limitations.
Each typeface integrates elements of the stylistic aspects of the origin languages, including the flourishes of traditional typography from Arabic, to Polish and Thai.
“When we read, we are reading more than just the words in front of us. Anyone who has used different fonts knows that the typeface has a huge impact upon the way in which words are read and understood. By making the words carry the cultural inflections of refugees’ home countries, we add an extra dimension to their words.
Art Direction/Illustration - Rohit Sharma
Copywriter: Bel Aguas
Client - D&AD 2017 Design Award
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