G1 Yaris Reveal

Campaign Manifesto:
The New Yaris Hybrid is the car with the energy to keep going. In fact, Toyota’s spirit of continuous improvement helped define its new shape, new tech, and better performance. They simply never ever stopped. Marry that with a Hybrid powertrain that’s always fully charged and an audience with a zest for life. It only feels right that all our activities are delivered with the same energetic, inexhaustible, never stopping, charged, ready-to-go spirit — Why Stop now?

The videos and titles were designed to tease the launch of the new Yaris Hybrid.

Head of Art: Dan Beckett
Executive Creative Director: Andre Moreira
Creative Director: Phil Beaumont
Designer: Reiss Butler
Project Manager: Mark Jones