Independent Thought


A campaign created for a month-long pop-up show at Redchurch Street, London.

‘Independent Thought’ the month-long shop was set to host exhibitions from up and coming artists and photographers as well as feature exclusive in-store releases and giveaways from each of the British labels, SCRT, ADYN and Twelvesons.

The identity/campaign creates a unique voice that resonates with the brands whilst challenging social and political norms. Calls into question the views of the audience by presenting aspects of Fashion, Art, Design and Street Culture.


Art Direction - Rohit Sharma
Client - SCRT
Year - 2017
Agency - Mohawk
Category: Identity Design, Branding, Fashion