Intel pitch proposal
Worked on a pitch proposal for the redesign of the Intel logo. We narrowed it down to two routes, one which takes the exisiting design and refines it a bit and the other which pushes it further. Below are the two routes
Executive Creative Director: Andre Moreira
Head of Art: Dan Beckett
Head of Art: Dan Beckett
The second route was build upon the idea of ‘Here to Build’ with the square acting as building blocks and also forming a connection between the shape of the Intel chip.
Below are some executions of how the square can be used as a device to further extend into creating an animated wordmark.
The idea of the Square/Chip was also taken further by defining how it works across
different media formats
and Social channels
