Levis | Live Less
Identity design for the social pitch for LEVIS. Exploring the concept of using ‘less water’ in the production of garments by Levis, the motion design illustrates the idea of reduced water usage in the production stages. It also accentuates the concept of Live Less which was the central idea for the campaign.
Executive Creative Director: Andre Moreira
Head of Art: Dan Beckett
Creative Team: Tayfun Sarier, Guus
Levis Concept 1
Levis Concept 2