Working within Advertising as an Art Director/Integrated Designer across brands like Toyota, BMW, Absolut & Coca Cola, his design practice involves creating integrated campaigns across different media. His strength lies in Identity design, Art Direction, Motion design and Creative Image making, occasionally tinkering into Physical Computing. 

His work has won awards like The Penguin Design Award, ADAA, and Absolut India Bottle design competition and his work has also been featured on Creative Conscience awards, and Creativepool Awards. Some of his works have been exhibited at Central Saint Martins, London College of Communication galleries, Lights of Soho in London and India Art Fair. He is also an active judge at Creative Circle UK. Outside the agency he is an active player at the Surrey Cricket League and practices and teaches calligraphy.

Selected Work + Awards + Workshops

︎ Creativepool Awards, Shortlist, Graphic, 2019.
︎ Penguin Random House Design Award 2016;
︎ Featured on Creative Conscience awards;
︎ Creative Circle Judge 2020 | 2019
︎ Absolut India Bottle Design, Exhibited at India Art Fair;
︎ Exhibited at Altered Realities, Central Saint Martins; University of the Arts London.
︎ Near Future Fiction, Vol 1 Virtual Futures at Soho, London.
︎ Strategic Design Thinking, Design Academy 2016. Design Council, London
︎ Exhibited at Future Forecasting 2025 at London College of Communication, UAL.
︎ Featured on;
︎ ADAA 2010 award, semifinalist | Category: Illustration.

MyT by Toyota

The aim of the project was to bring together the connected services offered by Toyota into a simple unified application. With the rollout of many different Connected Services over the coming years, a single umbrella brand for Toyota was needed to build awareness, clarity, and familiarity of Toyota’s offering, as well as differentiation from competitors.

MyT Connected Services identity was also designed keeping in mind Toyota’s transition from a car manufacturer to mobility provider, extending and deepening the relationship Toyota owners have with their vehicle and the brand and making it more personal. The organic approach was devised to bring a human touch to the logotype, depicting the fluidity of natural handwriting.

Head of Art: Dan Beckett | Executive Creative Director: Andre Moreira
Integrated Designer: Reiss Butler, Lula Napiorkowski
Visualiser: Tim Taylor
Creative Team: Andreas Lefteris and Elson Rodrigues
Production: Mark Jones, Federica Pasculli

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