News UK
News UK is a British newspaper publisher currently publishing Times, The Sunday Times and The Sun. The brief was to redesign the NewsUK identity to celebrate a modern, vibrant and diverse Britain. The identity was worked upon keeping it really minimal, lightweight and simple. It also needed to be stark enough to catch attention and have a powerful presence.
The Identity was a no nonsense, no frills, straight-talking brand/channel. A news channel which feels immediate and is always on the pulse.
Head of Art: Dan Beckett, Marc Donaldson