A Clockwork Orange

A cover that explores the philosophy of ultraviolence practised by the protagonist, Alex. The illustration juxtaposes the mental state and idealism of Alex, which revolve around rape, crime and violence.

The figure and ground rendition enhances the idea that everything is imbibed in him, from which he cannot escape; from drugs to his visit to Korova milk bar - both subtly referenced, forming the silhouette of his face. Much like the many-layers of one’s character, the cover explores the unfolding of this notion, revealing the protagonist to the audience.

Design/Illustration - Rohit Sharma
2nd Prize, Penguin Design Award
Category: Graphic Design, Book Cover
Year - 2016

Judges’ Comments

‘This is both elegant and aggressive, which is such a hard combination to achieve’ - Alexandra Shulman

‘Incredibly clever. The three images – face, figure and droplet – all tie together seamlessly’
- Richard Bravery – Senior Designer, Penguin General Books

‘This was the most immediately striking of the covers for me. I liked the clever double-entendre of the woman’s body and the face. It’s a strong, graphic solution that captures the sexual violence too’
- Joanna Prior – Managing Director, Penguin General Books

‘Graphically very clever. A resourceful solution to placing the title text’
- David Shrigley

‘An imaginative and well-crafted illustration which cleverly captures the themes
of the book’
- Jim Stoddart – Art Director, Penguin Press

The Parallel Self

A project inspired by ‘Mankind living in a projection’ - a branch of Science Fiction and Speculation which explores the boundaries and framework of our imagination with respect to the hypothesis proposed. Such projections are altered with external forces making it shift between states, which in effect changes the course of action - actions which are predefined.

The project proposes a factual exploration of ‘us’ being one of the many projections and how we interact with them.

Exhibited at:

1. Graduation Exhibition, London College of Communication 2016.
2. Part of the series: Virtual Futures,Lights of Soho, London.
3. Presented at Central Saint Martins as a part of Altered Realities, 2016 (Peecha Kucha)

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Absolut India Bottle Design

A submission to the nationwide Design Competition to design the new Absolut flavour (Mango and Pepper).
Developing the campaign for the launch of the bottle, including print, film and bottle design - the final design was shortlisted and displayed at the India Art Fair 2015.

Art Direction/Illustration - Rohit Sharma
Client - Absolut India | Pernod Ricard
Year - 2016
Category: Graphic Design, Branding

Joy of Sets: Stanley Kubrick Archive

Part of the team which built the iconic Centrifuge set from the movie 2001: A Space Odyssey, Organised by Scene Everything along with London College of Communication, as a part of London Design Festival 2016. A four-day event which included working in small groups and prototyping the set from start to finish.

Team project
Client - University of the Arts London
Year - 2016
Category: Installation, Set Design

Alphabets of Humanity

Alphabets of Humanity has been developed to restore a sense of immediacy and origins within the stories told by immigrants and refugees. The aim is to generate awareness of what is lost when people are unable to express their opinions and needs due to language limitations.

Each typeface integrates elements of the stylistic aspects of the origin languages, including the flourishes of traditional typography from Arabic, to Polish and Thai.
“When we read, we are reading more than just the words in front of us. Anyone who has used different fonts knows that the typeface has a huge impact upon the way in which words are read and understood. By making the words carry the cultural inflections of refugees’ home countries, we add an extra dimension to their words.

Art Direction/Illustration - Rohit Sharma
Copywriter: Bel Aguas
Client - D&AD 2017 Design Award
Year - 2017
Category: Graphic Design, Typography

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