Working within Advertising as an Art Director/Integrated Designer across brands like Toyota, BMW, Absolut & Coca Cola, his design practice involves creating integrated campaigns across different media. His strength lies in Identity design, Art Direction, Motion design and Creative Image making, occasionally tinkering into Physical Computing. 

His work has won awards like The Penguin Design Award, ADAA, and Absolut India Bottle design competition and his work has also been featured on Creative Conscience awards, Youngcreative.org and Creativepool Awards. Some of his works have been exhibited at Central Saint Martins, London College of Communication galleries, Lights of Soho in London and India Art Fair. He is also an active judge at Creative Circle UK. Outside the agency he is an active player at the Surrey Cricket League and practices and teaches calligraphy.