Brand Identity Design
Typography
Motion and Digital Design
MyT Connected Services identity was also designed keeping in mind Toyota’s transition from a car manufacturer to mobility provider, extending and deepening the relationship Toyota owners have with their vehicle and the brand and making it more personal. The organic approach was devised to bring a human touch to the logotype, depicting the fluidity of natural handwriting.
Head of Art: Dan Beckett
Executive Creative Director: Andre Moreira
Integrated Designer: Reiss Butler, Lula Napiorkowski
Visualiser: Tim Taylor
Creative Team: Andreas Lefteris and Elson Rodrigues
Production: Mark Jones, Federica Pasculli