News UK

News UK is a British newspaper publisher currently publishing Times, The Sunday Times and The Sun. The brief was to redesign the NewsUK identity to celebrate a modern, vibrant and diverse Britain. The identity was worked upon keeping it really minimal, lightweight and simple. It also needed to be stark enough to catch attention and have a powerful presence.

The Identity was a no nonsense, no frills, straight-talking brand/channel. A news channel which feels immediate and is always on the pulse.

Head of Art: Dan Beckett, Marc Donaldson

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