Set the Juice Loose — Rohit Sharma

Maynards | Set the Juice Loose

Awards
Gold, Best Print Poster (single),
Creative Circle Awards

Role:
Graphic Design
Art Direction

Maynards is an iconic sweet brand, loved by the nation. Recently it has found itself usurped either by cheaper supermarket own brands, or brands with a much bigger spend. We wanted to create some appropriately iconic posters, and to bring back a bit of that nostalgia we all have for the original Jelly Babies and Wine Gums.

So a few years ago we brought back the much-loved line, 'Set the Juice Loose’, and then to create attention grabbing out-of-home we looked for unexpected, yet charming, ways to set that juice loose. Properly simple, smile-in-the-mind posters.

Full Credits:
ECD: David Masterman
ACD: Dan Glover James
Creatives: Elias Torres
Head of Art: Ali Augur

Rohit Sharma

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